What the Indian Customer Wants vs. Needs: A Perspective on Cashback vs. Rewards
- Posted on October 28, 2024
- By Financial Express
- 3 Views
What the Indian Customer Wants vs. Needs: A Perspective on Cashback vs. Rewards
In the evolving fintech landscape, understanding the impact of cashback and rewards programs on customer loyalty and brand affinity is crucial for engaging Indian consumers effectively.
