What the Hims Super Bowl Ad Is Really Selling
- Posted on February 9, 2025
- By The Atlantic
- 2 Views
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What the Hims Super Bowl Ad Is Really Selling
![](https://cdn.theatlantic.com/thumbor/d0Dr5078CWqcCOsbSVPi3sOpbP8=/0x43:2160x1168/1200x625/media/img/mt/2025/02/IMG_8948/original.png)
The lifestyle-med company built a business on male anxieties. Now it’s betting on a new message: grievance.