“We’re Going Back to Basics”: What’s Next for YMC
- Posted on January 22, 2026
- By Vogue
- 7 Views
“We’re Going Back to Basics”: What’s Next for YMC
As the cult London brand celebrates its 30th anniversary, co-founder Jimmy Collins and creative director Sage Toda-Nation are focused on growing the independent business without losing its countercultural edge.
