‘We are revamping Jumpin completely to align better with the expectations of today’s consumer,’ says Piruz Khambatta
- Posted on May 20, 2025
- By Financial Express
- 1 Views
‘We are revamping Jumpin completely to align better with the expectations of today’s consumer,’ says Piruz Khambatta
Rasna revives iconic brand Jumpin to enter India’s Rs 100,000 crore RTD market. Chairman Piruz Khambatta outlines plans for nutritious, affordable drinks with nationwide reach, mass-market pricing, and future product extensions. Overseas expansion to follow via local bottling or franchisee models.
