'Watching ads a waste of time': Bengaluru court orders PVR INOX to pay Rs 1 lakh fine for delaying movies with ads

A Bengaluru consumer court ruled against PVR INOX for delaying movies with excessive ads. The multiplex chain must pay Rs one lakh in punitive damages and clearly communicate start times. The case was brought by a resident affected by long ad durations. The court noted a maximum of 10 minutes for public service announcements is allowed.