UP govt appoints street vendors as brand ambassadors under PM SVANidhi Scheme

The Uttar Pradesh government appointed street vendors as brand ambassadors. The government aims to empower street vendors and acknowledge their role in society. The initiative includes the 'SVANidhi Bhi, Swabhiman Bhi' fortnight. The government is encouraging digital transactions and honoring vendors using digital platforms. Free medical camps will be held for vendors and their families.