Uber launches Uber Elite, its most expensive ride option, in Los Angeles
- Posted on March 12, 2026
- By Los Angeles Times
- 5 Views
Uber launches Uber Elite, its most expensive ride option, in Los Angeles
Uber Technologies Inc. is launching a new chauffeur ride option targeting corporate and executive travelers, bolstering its $10 billion premium segment in a market where rival Lyft Inc. is also pushing further into high-end offerings.