Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
- Posted on November 20, 2024
- By Fortune
- 3 Views
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
