Tourism Board invited 1,730 influencers to Hong Kong over 2 years
- Posted on April 18, 2026
- By South China Morning Post
- 0 Views
In brief
Hong Kong's Cultural, Sports and Tourism Bureau executed a strategic influencer marketing campaign, welcoming 1,730 content creators over a two-year period. The initiative focused on personalized travel experiences tailored to each influencer's niche market and audience demographics. This data-driven approach aimed to amplify Hong Kong's tourism appeal across diverse social media platforms and global markets, leveraging authentic storytelling to enhance destination branding and visitor engagement.
Tourism Board invited 1,730 influencers to Hong Kong over 2 years
Cultural, Sports and Tourism Bureau says influencers’ itineraries were tailored to their markets and audiences.
