'To sustain the ride, they started to dilute it': How Black Friday became a retail letdown
- Posted on November 28, 2025
- By CNBC
- 3 Views
'To sustain the ride, they started to dilute it': How Black Friday became a retail letdown

Black Friday used to be the biggest in-person shopping event of the year, but for six straight years, online sales have outpaced stores.