Tim Hortons is ditching coffee and trying something new at the Eaton Centre. Will Canadians bite?
- Posted on September 23, 2025
- By The Toronto Star
- 2 Views

Tim Hortons is ditching coffee and trying something new at the Eaton Centre. Will Canadians bite?

The coffee chain is testing a merch-only store to see if brand loyalty will drive sales of sweaters, not donuts.