This Man Found 1,650 Ways to Turn a Profit While Decarbonizing
- Posted on October 7, 2024
- By Wired
- 3 Views
This Man Found 1,650 Ways to Turn a Profit While Decarbonizing
Bertrand Piccard says sustainability doesn’t have to come at a cost—and that reframing attempts to hit net zero as a way of generating profit could be key to hitting targets.