The ultra-rich are turning to new status symbols that can’t be bought—and it’s killing Dior, Versace, and Burberry
- Posted on February 7, 2025
- By Fortune
- 3 Views
![](https://fortune.com/img-assets/wp-content/uploads/2025/02/GettyImages-2131144931-e1738865491956.jpg?resize=1200,600)
The ultra-rich are turning to new status symbols that can’t be bought—and it’s killing Dior, Versace, and Burberry
![](https://fortune.com/img-assets/wp-content/uploads/2025/02/GettyImages-2131144931-e1738865491956.jpg?resize=1200,600)
Luxury brands are bleeding customers as dupes take over.