The rise and fall of the Sprinkles empire that made cupcakes cool
- Posted on January 11, 2026
- By Los Angeles Times
- 2 Views
The rise and fall of the Sprinkles empire that made cupcakes cool

Sprinkles abruptly shut down all its locations on Dec. 31, leaving hundreds of retail employees across Arizona, California, Washington, D.C., Florida, Nevada, Texas and Utah in a lurch with little notice, no severance and scrambling to fulfill a surge of orders.