The Nightlife That Builds Empires: From Salvador Dali to Gianni Versace
- Posted on March 30, 2026
- By Vanity Fair
- 5 Views
The Nightlife That Builds Empires: From Salvador Dali to Gianni Versace

In Monterey and Miami, both artists used parties as marketing machines—crafting spectacles to shape their own mythology decades before “personal branding” became a buzzword.