The Name for Boston’s Women’s Soccer Team Defies the Norms. That’s Not an Accident, New women’s sports teams are turning to crowdsourcing to drum up ideas for their brand identities; ‘You feel like, my God, every name is taken already.’

The Name for Boston’s Women’s Soccer Team Defies the Norms. That’s Not an Accident, New women’s sports teams are turning to crowdsourcing to drum up ideas for their brand identities; ‘You feel like, my God, every name is taken already.’

The Name for Boston’s Women’s Soccer Team Defies the Norms. That’s Not an Accident, New women’s sports teams are turning to crowdsourcing to drum up ideas for their brand identities; ‘You feel like, my God, every name is taken already.’ continue reading...