‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
- Posted on June 3, 2025
- By The Guardian
- 3 Views
‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
The long read: He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius?
