The end of endorsements? Brands mull consumer cynicism about celebrity support
- Posted on February 25, 2025
- By South China Morning Post
- 5 Views
The end of endorsements? Brands mull consumer cynicism about celebrity support
Selena Gomez’s Rare Beauty, Hailey Bieber’s Rhode and Rihanna’s Fenty Beauty have all bucked the trend – as have Loewe, Rick Owens and Veja in the world of fashion.
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