The CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
- Posted on October 7, 2024
- By Fortune
- 2 Views
The CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
"What is a power brand? It's when you have a very large brand that enjoys very high levels of trust."
