The CEO of $12 billion Ryder System caught a massive strategic blind spot after a simple question from someone in office supplies
- Posted on November 28, 2025
- By Fortune
- 7 Views
The CEO of $12 billion Ryder System caught a massive strategic blind spot after a simple question from someone in office supplies

A question about market share triggered a major aha moment for the leader of one of the largest trucking fleets in North America.