The big stink: is ‘genital anxiety’ behind the rapid rise of whole-body deodorants?
- Posted on September 10, 2025
- By The Guardian
- 1 Views
The big stink: is ‘genital anxiety’ behind the rapid rise of whole-body deodorants?
In the past we would just deodorise our armpits, but now a huge wave of products are aimed at our most intimate areas. Do these serve a need – or just encourage paranoia?
