TBWA\Eleven creates "unhinged" Sunburnt Car upholstered with human-like skin
- Posted on April 21, 2026
- By Dezeen
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- 1 min read
In brief
TBWA\Eleven launches an innovative awareness campaign featuring a vehicle covered in bio-realistic skin that simulates sunburn when exposed to UV rays. This striking creative execution demonstrates the damaging effects of sun exposure through experiential marketing, transforming a conventional automobile into an educational tool that visually communicates the importance of UV protection and skin health awareness to audiences.
TBWA\Eleven creates "unhinged" Sunburnt Car upholstered with human-like skin
TBWA\Eleven have upholstered a car in human-like skin that reddens in the sun, aiming to raise awareness about UV exposure.
