Swiggy Instamart pilots seller-led experiential stores in Gurugram
- Posted on December 21, 2025
- By Financial Express
- 5 Views
Swiggy Instamart pilots seller-led experiential stores in Gurugram
Swiggy’s quick commerce arm, Instamart, is experimenting with its first-ever physical experiential store in Gurugram. Unlike its traditional dark store model, this seller-operated outlet at M3M 65th Avenue allows customers to "touch and feel" high-engagement categories like fresh produce and D2C brands.
