Swiggy drops ‘10-minute delivery’ pitch after government intervention, here’s what changes for you
- Posted on January 14, 2026
- By Financial Express
- 3 Views
Swiggy drops ‘10-minute delivery’ pitch after government intervention, here’s what changes for you
Swiggy has stopped promoting its quick commerce offering as a ‘10-minute’ delivery service, following a directive from the Union government asking platforms to remove fixed delivery-time commitments from their branding and marketing, Reuters reported.
