Swatch became the elite Swiss watch industry’s crusader by making colorful timepieces with plastic. Now it'll have to prove itself once again
- Posted on February 26, 2025
- By Fortune
- 2 Views
Swatch became the elite Swiss watch industry’s crusader by making colorful timepieces with plastic. Now it'll have to prove itself once again
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the precipice of yet another defining crisis.
