Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football
- Posted on February 9, 2025
- By The Guardian
- 4 Views
![](https://i.guim.co.uk/img/media/9318fee7f49ffed3dc76a599c3a5b6478eb64e21/1829_318_4254_2553/master/4254.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom,left&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctbGl2ZS5wbmc&s=650e991b32aa0d0e75d170a989047dc6)
Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football
![](https://i.guim.co.uk/img/media/9318fee7f49ffed3dc76a599c3a5b6478eb64e21/1829_318_4254_2553/master/4254.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom,left&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctbGl2ZS5wbmc&s=650e991b32aa0d0e75d170a989047dc6)
While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift