Sunscreen ad row brings regulatory gaps to the fore

The recent ad dispute between HUL and Honasa Consumer has brought attention to regulatory gaps in the sunscreen industry in India, valued at Rs 2,500 crore and growing at 30-40% annually. FMCG firms are asking for stricter SPF testing standards, as current regulations do not specifically address sunscreens. Small manufacturers are pushing back, while D2C […]