Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences
- Posted on May 19, 2025
- By Financial Express
- 2 Views

Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences

A hybrid model is becoming the dominant template. “Ad-supported models have become crucial, especially for regional or emerging platforms like ours,” says Kaushik Das, founder & CEO of AAO NXT.