Storycentric Workflows & AI Help Broadcasters Meet Multiplatform Demand

NEW YORK — Broadcasters have been wrestling with the challenge of producing news for multiple platforms for the better part of the past two decades. There has been no shortage of technology innovation in that time, from newsroom automation systems to storycentric newsroom systems to cloud-based editing. But delivering traditional newscasts while also producing compelling and differentiated digital content still remains difficult, despite much effort by both broadcasters and vendors at solving the problem. The biggest stumbling block remains integrating the still-disparate systems and editorial personnel that produce stories for linear newscasts and digital platforms within most broadcast news organizations. …