Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

  • Posted on January 29, 2025
  • By Bing News
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Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Starbucks's new CEO Brian Niccol highlighted ceramic mugs as a key part of the business's turnaround.
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