Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
- Posted on July 31, 2025
- By CNBC
- 3 Views

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.