Spreadsheets, questionnaires and ‘optimisation’: The people putting the data into dating
- Posted on February 10, 2025
- By The Telegraph
- 2 Views
![](https://www.telegraph.co.uk/content/dam/family/2025/02/06/TELEMMGLPICT000411099240_17388607342570_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg?impolicy=Twitter-Standard)
Spreadsheets, questionnaires and ‘optimisation’: The people putting the data into dating
![](https://www.telegraph.co.uk/content/dam/family/2025/02/06/TELEMMGLPICT000411099240_17388607342570_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg?impolicy=Twitter-Standard)
With endless rounds of appointments and research involved, many tech-savvy singles now treat finding a partner like a job