Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot
- Posted on February 10, 2026
- By The Toronto Star
- 2 Views
Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot
CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son's age, he watched the Blackhawks on TV, caught
