Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

  • Posted on February 10, 2026
  • By The Toronto Star
  • 2 Views
Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son's age, he watched the Blackhawks on TV, caught
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The Toronto Star

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