Soho’s comeback kid: how a kaleidoscopic hotel became a party favourite
- Posted on December 28, 2025
- By The Times
- 3 Views
Soho’s comeback kid: how a kaleidoscopic hotel became a party favourite
Eschewing the security of a global brand, Noel Hayden has built a five‑star playground where Sugababes pop up, cocktails sing, and Soho’s creative pulse feels newly confident
