Social stigma still overshadows 0.0 drinks for Gen Z, even as Diageo, Heineken and AB InBev bet big on alcohol-free options
- Posted on January 3, 2025
- By Fortune
- 4 Views
Social stigma still overshadows 0.0 drinks for Gen Z, even as Diageo, Heineken and AB InBev bet big on alcohol-free options
“Alcohol has played a central role in the way humans socialise," making it harder to cut the habit out, Oxford University's Charles Spence said.
