Small cities, big future: Tier-II & III towns emerge as hotspots for GCC growth in India

India's tier-II and III cities are emerging as attractive destinations for Global Capability Centers (GCCs), driven by government support, state incentives, and a growing ecosystem. This shift promises inclusive development, job creation beyond metros, and relief from infrastructure pressures in major cities. While challenges remain, strategic investments and policy support can unlock the full potential of these emerging hubs.