Shoppers in US and India embracing hybrid approach – Report indicate shifting trends across e-commerce
- Posted on September 25, 2024
- By Financial Express
- 1 Views
Shoppers in US and India embracing hybrid approach – Report indicate shifting trends across e-commerce
Consumer today are using multiple channels to shop. According to a report by Locus and Coresight Research, 65.8 per cent of the US consumers, now want to go for multiple channels such as online and in-store to enhance their convince and choices. A similar trend can be observed in India in the young generation.
