Shifting tastes, shrinking sales: Napa Valley’s wineries adapt amid ‘shocking’ downturn
- Posted on March 21, 2026
- By The Guardian
- 4 Views
Shifting tastes, shrinking sales: Napa Valley’s wineries adapt amid ‘shocking’ downturn
From layoffs to shifting tastes, California’s wine industry is in flux – but small producers are innovating to survive
