Serial beauty entrepreneur Sharmadean Reid builds brands for a living. Here’s how she shops for others
- Posted on December 8, 2025
- By CNN
- 3 Views
Serial beauty entrepreneur Sharmadean Reid builds brands for a living. Here’s how she shops for others

For Sharmadean Reid, gift giving is a love language. While she takes buying for others seriously, the present itself doesn’t always have to be serious.