Saudis now want sports to make money, clouding LIV Golf’s future
- Posted on April 16, 2026
- By Financial Post
- 0 Views
In brief
Saudi Arabia is reassessing its substantial investment in LIV Golf as the nation shifts focus toward profitable sports ventures rather than prestige projects. This strategic pivot reflects the kingdom's broader financial priorities, emphasizing return on investment over international sporting influence. The change raises critical questions about LIV Golf's long-term viability and operational sustainability, potentially reshaping professional golf's competitive landscape and sponsorship structure.
Saudis now want sports to make money, clouding LIV Golf’s future
Saudi Arabia’s reversal on its costly golfing venture is part of a pullback on sports investing, as it looks to prioritize returns. Read on
