Saudi Arabia pays for naming rights to Atletico Madrid's stadium for 9 years

Saudi Arabia has secured naming rights to Atletico Madrid's stadium for nine years, rebranding it as Riyadh Air Metropolitano. This follows a sponsorship deal worth 40 million euros per season. The arena will feature the new branding on its main facades. These deals align with Saudi Arabia's Vision 2030 project to modernize and diversify its economy.