Rural India sees 60% surge in FMCG basket size, reflecting rising consumption patterns in 2024; reveals Kantar-GroupM report
- Posted on November 11, 2024
- By Financial Express
- 3 Views
Rural India sees 60% surge in FMCG basket size, reflecting rising consumption patterns in 2024; reveals Kantar-GroupM report
The report identifies a clear divide between rural consumers who rely solely on agricultural income, which accounts for 19% of the population, and those with diversified income streams, making up 81%.
