Royal Enfield’s turnaround story: How a CEO who inherited a broken business turned it into a global brand
- Posted on April 19, 2026
- By Financial Express
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Royal Enfield’s turnaround story: How a CEO who inherited a broken business turned it into a global brand
When Siddhartha Lal was appointed CEO of Royal Enfield in 2000, he was 26 years old and the son of the man who had founded the Eicher Group. Even though the job title sounded prestigious, the reality was considerably less so.
