Roff’s ‘Magar Ki Jakkad’ campaign: Pidilite’s humorous take on unbreakable tile adhesives
- Posted on November 26, 2024
- By Financial Express
- 1 Views
Roff’s ‘Magar Ki Jakkad’ campaign: Pidilite’s humorous take on unbreakable tile adhesives
Magar Ki Jakad—a creative play on the phrase “crocodile grip”—uses a light-hearted narrative to emphasise the importance of strong, reliable adhesives in ensuring tiles and stones stand the test of time.
