Roblox Taps Former Roku Executive Parampath to Aid Advertising Push

  • Posted on November 19, 2024
  • By Google News
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Roblox Taps Former Roku Executive Parampath to Aid Advertising Push

By Zaheer Kachwala (Reuters) - Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars. Parampath will head the product development for advertising and commerce,
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