Remembering Emergency: When India banned Coke and brewed nationalism in a bottle called Double Seven
- Posted on June 22, 2025
- By Business News Today
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Remembering Emergency: When India banned Coke and brewed nationalism in a bottle called Double Seven
In 1977, following the Emergency, the Janata Party ousted Coca-Cola, introducing Double Seven as a symbol of economic self-reliance. Industry Minister George Fernandes pushed for Coke to share its formula, leading to its exit and the rise of the government-backed Double Seven.
