Red Wings Shoes partners with Steve McQueen's family on new marketing campaign

Posted on November 20, 2024
By Star Tribune
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Red Wings Shoes partners with Steve McQueen's family on new marketing campaign

Iconic Minnesota shoe firm nods to "long lived fashion" with new "Will Your Wings" ads that encourage the rugged and adventuresome to gift their used but hearty Red Wing boots to heirs. Limited-edition boots will sport the legendary movie actor's name and racing number.