Protein powder is the buzz word on social media, but is more really better? The data-driven truth and who needs how much

In 2025, protein has become a global obsession, fueled by social media trends and innovative food products. While a majority of Americans increased their protein intake, experts caution against excessive consumption, citing potential health risks. Food companies are capitalizing on this craze, introducing high-protein snacks and meals, but a balanced diet remains crucial for optimal health.