Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it
- Posted on July 22, 2025
- By CNBC
- 1 Views

Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it

Americans are seeking out more high-protein food options, which is benefitting established companies like General Mills as well as newer up-and-coming brands.