Pouring profits: How premiumisation is reshaping India’s booming alcohol market
- Posted on September 29, 2025
- By Financial Express
- 3 Views
Pouring profits: How premiumisation is reshaping India’s booming alcohol market
India’s alcoholic beverage industry is expanding rapidly, driven by rising incomes, urbanization, and a shift towards premium products. Despite regulatory challenges, strong growth is expected, with major players like Radico Khaitan, Tilaknagar Industries, and Picadilly Agro capitalizing on premiumization trends.
